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Business reputations - The court of public opinion is right, and denial is always wrong

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Reputations in business are hard won, but easily lost and they can be near impossible to rebuild. Better to mould behaviours to mitigate the most obvious risks and deal constructively and openly with problems where they do occur.

 

In this article, the author looks at examples of public relations (PR) disasters and sets out actions that can be taken to avoid getting into such situations.

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